The Rincon and San Pasqual Tribes Celebrate the Unveiling of the Inter-Tribal Ambulance Service

First of its kind in the State of CA

Valley Center, CA… The Rincon Band of Luiseño Indians and the San Pasqual Band of Mission Indians will celebrate the unveiling of the first Inter-Tribal Ambulance Service on Friday, January 8, 2021 at the Rincon Fire Station located at 33485 Valley Center Road in San Diego County.

Inter-tribal Ambulance Service (IAS) is the first of its kind in the State of California where two Tribal Governments have worked together to provide enhanced paramedic level of care and ambulance service as a joint venture. As things progress, benchmarks and evaluations will take into account the ability and the opportunity to expand services to other reservations and areas within the County of San Diego.

“We cannot be more excited to be celebrating our partnership with San Pasqual which will serve and benefit our tribal members and our surrounding communities,” stated Bo Mazzetti, Chairman of the Rincon Tribe. “Having our own ambulance service means faster response times, saving more lives and high quality care for our tribal people and neighbors. This is a win- win for all.”

The Rincon Band of Luiseño Indians and the San Pasqual Band of Mission Indians entered into an agreement to establish a jointly owned and operated Advanced Life Support Paramedic Ambulance Service. The two tribes worked together to establish and operate a fully functional Rescue-Ambulance staffed 24/7 with full-time Career Firefighter Paramedics who will provide the highest level of all risk care and service. Staffing with fulltime dual function Firefighters and Firefighter Paramedics enhance the ability to provide high level quality advanced life support measures to those who live, work and play in both communities. Additionally, the unit will be dispatched by the state- of- the-art fire communication center (North Comm JPA) which will have the ability to track and communicate vital information to responders through an advanced Computer Aided Dispatch System and Advanced Vehicle Location Systems.

“This joint venture will allow the tribes to provide dedicated ambulance services to its Tribal Members and reservation residents with increased responsiveness to their emergency and medical needs,” expressed Chairman Steve Cope of the San Pasqual Tribe. “We applaud this action where tribes are working together using their skills and resources for the betterment and increased safety of their people.”

“Having our own advanced life support ambulance allows us better coordination and control over our own assets,” said Chief Ed Hadfield of the Rincon Fire Department. “While we operate with surrounding agencies, providing the highest level of service, coordination and control of our own assets places our communities as a priority.”

The Rincon Fire Department will oversee the day-to-day staffing and operations. Having a rescue ambulance staffed with Firefighter Paramedics dedicated to serving the two communities is critical to advanced care. At no cost to taxpayers, Rincon’s public safety operations respond to emergencies in the neighboring communities, with more than a majority of calls generating outside of the Reservation.


The Rincon Band of Luiseño Indians is a sovereign government recognized by the United States of America. The Tribe owns Harrah’s Resort Southern California and uses profits from this and other commercial enterprises to provide government services including police and law enforcement; economic development; healthcare and culture programs; and a tribal court. Rincon’s tribal enterprises are significant contributors to the San Diego County economy through job creation, tax generation, purchase of local products and services and charitable donations.

3R Brewery Launches Variety 12-Pack Just In Time for Holidays

From the November/December 2020 issue of the Rincon Voice

The Rincon Economic Development Corporation (REDCO) has been hard at work for the Rincon Tribe through the rebranding and success of the Rincon Reservation Road Brewery.

Early in 2020, the REDCO board took a hard look at what components were necessary to achieve ultimate success at the brewery. While the board has experience with a diverse collection of business acumen, we realized we needed someone at the brewery who was an expert in the beer field.

In March of 2020, we hired Marc Martin to fill that position. He is a senior level executive with significant accomplishments in the Beverage and Franchising industries. His focus is in increasing sales to nearby casinos, hotels and restaurants. Before we could get too much traction, COVID shut down restaurants, bars and casinos, which unfortunately, directly impacted the re-branding and re-launch of the Rincon Reservation Road beer. Marc, being a result driven entrepreneur, pivoted and worked to distribute beer to virtual beer tasting events, which cleared out a significant amount of stock in the warehouse.

“The only mistake is if you don’t recognize what isn’t working, change it, and then build off the change,” said Ruth-Ann Thorn, Chair of the Rincon Economic Development Corporation. “Change is not always easy, but we have seen big things happening in spite of all that 2020 has thrown at the Rincon Reservation Road Brewery.”

Through the spring and into summer, came improved recipes that were put into newly designed cans. The outdoor beer garden was successful and beer sales started to increase. Quickly, the Oasis Blonde, named after Rincon’s own oasis, was the number one selling beer. Into the fall, despite COVID curves, the brewery was tenacious and endured, similar to what the Rincon people have done for generations.

Beyond the day-to-day operations, REDCO is actively building brand awareness of the very first brewery in Southern California that is owned and operated by a Tribal Nation. Marc continues to work daily on sales of kegs and cans and self-distributes in a borrowed truck. He cautiously announced a huge win for the 3R brewery, which is a specially packaged “Tribal Variety” 12-pack, that will be soon found in regional Costco’s just in time for the holidays. The Rincon Tribe can be proud to find this Native-owned product nestled onto the hallowed shelves of this mega-retailer.

A brand is not just sales and some may be critical of the path the REDCO board has taken with the brewery, as related to the slow rise of its success. Be assured that we are strategic in our approach of recreating a good brand, to what we now consider a great brand with lots of upward potential.

Each member of the REDCO board is proud of the work we get to do for the Rincon Tribe and we are just getting started.

Rincon Receives Hero Award from North County Food Bank

From the November/December 2020 issue of the Rincon Voice

The Rincon Tribe was recently selected to receive the Corporate and Foundation Hero Award by the North County Food Bank. The award was presented at this year’s virtual 2020 Community Champion Awards: A Salute to our Covid-19 Heroes.

“We are very humbled to receive this award,” stated Chairman Bo Mazzetti. “It is our continued goal to help our neighbors and our surrounding communities, especially during these difficult times. On behalf of the Rincon Tribe, we wish everyone a safe and healthy holiday season.”

The Community Champion Awards honored individuals, companies, organizations and volunteers who demonstrated outstanding support for the North County Food Bank during the Covid-19 pandemic which has caused skyrocketing demand for hunger relief services.

“Thank you for your truly amazing support for the North County Food Bank’s mission during these unprecedented times,” said Jim Floros, President and CEO of the North County Food Bank. “We honor your contribution to our vital mission in the community.”

The Jacobs & Cushman San Diego Food Bank and our North County Food Bank chapter comprise the largest hunger-relief organization in San Diego County. Last year, the Food Bank distributed 28 million pounds of food, and the Food Bank serves, on average, 350,000 people per month in San Diego County.

Through our North County Food Bank chapter and by partnering with nearly 500 nonprofit partners with feeding programs, the Food Bank provides nutritious food to individuals and families in need in communities throughout San Diego County.

Rincon Tribe Supports Bill to Protect Cultural Resources in California

From the July/August 2020 Issue of the Rincon Voice