3R Brewery Launches Variety 12-Pack Just In Time for Holidays

From the November/December 2020 issue of the Rincon Voice



The Rincon Economic Development Corporation (REDCO) has been hard at work for the Rincon Tribe through the rebranding and success of the Rincon Reservation Road Brewery.

Early in 2020, the REDCO board took a hard look at what components were necessary to achieve ultimate success at the brewery. While the board has experience with a diverse collection of business acumen, we realized we needed someone at the brewery who was an expert in the beer field.

In March of 2020, we hired Marc Martin to fill that position. He is a senior level executive with significant accomplishments in the Beverage and Franchising industries. His focus is in increasing sales to nearby casinos, hotels and restaurants. Before we could get too much traction, COVID shut down restaurants, bars and casinos, which unfortunately, directly impacted the re-branding and re-launch of the Rincon Reservation Road beer. Marc, being a result driven entrepreneur, pivoted and worked to distribute beer to virtual beer tasting events, which cleared out a significant amount of stock in the warehouse.

“The only mistake is if you don’t recognize what isn’t working, change it, and then build off the change,” said Ruth-Ann Thorn, Chair of the Rincon Economic Development Corporation. “Change is not always easy, but we have seen big things happening in spite of all that 2020 has thrown at the Rincon Reservation Road Brewery.”

Through the spring and into summer, came improved recipes that were put into newly designed cans. The outdoor beer garden was successful and beer sales started to increase. Quickly, the Oasis Blonde, named after Rincon’s own oasis, was the number one selling beer. Into the fall, despite COVID curves, the brewery was tenacious and endured, similar to what the Rincon people have done for generations.

Beyond the day-to-day operations, REDCO is actively building brand awareness of the very first brewery in Southern California that is owned and operated by a Tribal Nation. Marc continues to work daily on sales of kegs and cans and self-distributes in a borrowed truck. He cautiously announced a huge win for the 3R brewery, which is a specially packaged “Tribal Variety” 12-pack, that will be soon found in regional Costco’s just in time for the holidays. The Rincon Tribe can be proud to find this Native-owned product nestled onto the hallowed shelves of this mega-retailer.

A brand is not just sales and some may be critical of the path the REDCO board has taken with the brewery, as related to the slow rise of its success. Be assured that we are strategic in our approach of recreating a good brand, to what we now consider a great brand with lots of upward potential.

Each member of the REDCO board is proud of the work we get to do for the Rincon Tribe and we are just getting started.

Rincon Receives Hero Award from North County Food Bank

From the November/December 2020 issue of the Rincon Voice


The Rincon Tribe was recently selected to receive the Corporate and Foundation Hero Award by the North County Food Bank. The award was presented at this year’s virtual 2020 Community Champion Awards: A Salute to our Covid-19 Heroes.

“We are very humbled to receive this award,” stated Chairman Bo Mazzetti. “It is our continued goal to help our neighbors and our surrounding communities, especially during these difficult times. On behalf of the Rincon Tribe, we wish everyone a safe and healthy holiday season.”

The Community Champion Awards honored individuals, companies, organizations and volunteers who demonstrated outstanding support for the North County Food Bank during the Covid-19 pandemic which has caused skyrocketing demand for hunger relief services.

“Thank you for your truly amazing support for the North County Food Bank’s mission during these unprecedented times,” said Jim Floros, President and CEO of the North County Food Bank. “We honor your contribution to our vital mission in the community.”

The Jacobs & Cushman San Diego Food Bank and our North County Food Bank chapter comprise the largest hunger-relief organization in San Diego County. Last year, the Food Bank distributed 28 million pounds of food, and the Food Bank serves, on average, 350,000 people per month in San Diego County.

Through our North County Food Bank chapter and by partnering with nearly 500 nonprofit partners with feeding programs, the Food Bank provides nutritious food to individuals and families in need in communities throughout San Diego County.

Rincon Tribe Supports Bill to Protect Cultural Resources in California

From the July/August 2020 Issue of the Rincon Voice

Community Sponsorships – Rincon Proudly Supports Organizations

From the January/February Issue of the Rincon Voice

Small Tribe, Huge Impact

New Study Shows the Rincon Tribe Drives Regional Economy

Valley Center, CA… A new Economic Impact Study reveals Rincon’s tremendous positive impact across southern California and throughout San Diego County.

In 2018, Rincon generated more than $350 million in total economic output, supporting nearly 3,500 jobs and providing an additional $20 million in tax revenue.

Notably, this study shows a significant increase in overall impact since the previous study in 2013. Continuing this impressive rate of growth, Californians will benefit from an additional $735 million in economic impact through 2020.

“This study confirms we’re providing great value to our people, our local communities and all Californians,” said Rincon Tribal Chairman Bo Mazzetti. “Indian gaming provides a solid foundation for mutual value, and we will continue to build on proven success that reflects our core values of vision, unity and perseverance.”

The Tribe has also invested heavily to support diverse organizations and charities whose goals include comprehensive healthcare, preserving San Diego’s resources and assisting military veterans. In total, the Tribe donated over $860,000 to more than 60 worthy causes in 2018.

The economic engine driving this explosive growth is Harrah’s Resort Southern California, owned by the Tribe and operated by Caesars Entertainment Corporation on Tribal lands.

 “The Rincon Band of Luiseño Indians is thriving, and this report underscores the critical impact we continue to make by generating good paying jobs, impressive economic activity and major tax revenue,” added Rincon Vice Chair Tishmall Turner. “We look forward to continued growth and cooperation that benefit all Californians.”

The study was conducted by Beacon Economics, an independent research and consulting firm, to analyze the economic and fiscal contributions The Tribe makes to California, San Diego and, specifically, the 49th, 50th and 52nd Congressional districts.

2018 economic outputs in the 49th, 50th and 52nd Congressional districts were $179.7 million, $88.3 million and $12.6 million respectively.   More information can be found at: www.rincon-nsn.gov

About the Rincon Tribe

The Rincon Band of Luiseño Indians is a sovereign government recognized by the United States of America. The Tribe owns Harrah’s Resort Southern California and uses profits from this and other commercial enterprises to provide government services including police and environmental enforcement; economic development; healthcare and culture programsand a tribal court. At no cost to taxpayers, Rincon’s public safety operations respond to emergencies in the neighboring communities, with more than a majority of calls generating outside the Reservation. Rincon’s tribal enterprises are significant contributors to the North San Diego County economy through job creation, tax generation, purchase of local products and services and charitable donations.

About Beacon Economics

Founded in 2007, Beacon Economics, an LLC and certified Small Business Enterprise (SBE) with the state of California, is an independent research and consulting firm dedicated to accurate, insightful, and objectively- based economic analysis. Leveraging unique proprietary models, vast databases, and sophisticated data processing, the company’s specialized practice areas include sustainable growth and development, real estate market analysis, economic forecasting, industry analysis, economic policy analysis and economic impact studies. Beacon Economics equips its clients with the data and analysis required to understand the significance of on-the-ground realities and to make informed business and policy decisions.